Michel Neray
The Essential Message helps you discover your true differentiation and communicate it in the most compelling way. More than just higher sales, (as if that weren't enough), clients and event participants say it gives them the confidence, resilience and momentum that can only come from knowing who you are, what you really bring to the table and the true value you offer your customers and clients.

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Sales Telepathy: How to get into your
client's head and heart without going out of your mind!

Understanding your market is one of the most essential elements of your Essential Message.

Whether you choose to purchase the eWorkbook online, or book Michel for a live keynote or longer training session, you'll learn how to use a simple communications tool to help participants wrap their heads around their customers’ needs and hot buttons, speak their language, and create powerful communication that makes them buy.

The principles behind Sales Telepathy are grounded in sales techniques proven by some of the most effective direct response advertising and marketing, as well as change management communications.

What’s more, they can be applied just as easily and powerfully in sales conversations as in letters, brochures and websites.

It's all here, and it's all surprisingly easy to learn:

  • How to start a conversation to improve your chances of finishing with a sale.
  • How to elicit the needs and wants of your prospects so they sell themselves!
  • How to create a ‘burning platform’ to motivate the other person to take action now.
  • How to create a powerful sales letter in less than three minutes!

"As an accountant, I was very skeptical that I would be able to use any of the concepts from the Essential Message workshop, but after just the first day I was already getting a lot of value both for my company as well as for my clients."

Hank Kates
Partner
Fruitman Kates, LLP

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